HTC re-unveiled the One Vogue Edition (M8 Ace), this time for a worldwide audience and under a simpler name – HTC One (E8). Thats right, consumers will have to pay attention to the stuff in brackets or they risk getting a rather different device.

The One (E8) has a plastic unibody instead of an aluminum one, but has the same elegant dual curve as its metal sibling. The dimensions are about the same except the plastic model is a bit thicker (9.9mm vs 9.4mm), but lighter (145g vs 160g).

The One (E8) is powered by a Snapdragon 801 chipset. It is not clear if it is the same chipset as in the One (M8) with a 2.3GHz CPU or the one from the One Vogue Edition with a 2.5GHz CPU. Either way, there is 2GB of RAM and 16GB of storage expandable with microSD cards of up to 128GB.

The HTC One (E8) has a 13MP main camera with a BSI sensor, f/2.2 aperture and a single-LED flash. The front-facing camera takes 5MP selfies with a BSI sensor of its own, both cameras are capable of 1080p video. This is essentially the same setup as the One mini 2 and Desire 816, rather than the 4MP Duo camera on the One (M8).

The final major difference between M8 and E8 is that the new phone has dual-SIM connectivity. It takes two nanoSIMs, both with quad-band GSM connectivity. The second SIM will also do quad-band 3G with HSPA+ (up to 42Mbps downlink) and 4G LTE. The LTE connectivity will only work on Chinese networks, though.

The HTC One (E8) will be available in select markets early next month.